While it is important to become technically proficient as an artist, remember: The music industry has changed. Your chances of being picked up by a record label are about the same as you winning the mega-jackpot lottery. For you to make it today in the music industry, you must DIY. This means casting off any old-outdated notion that as a musician you don’t have to know about business, marketing, accounting, etc. You had better come to view what you do as a professional entertainer as business, and the product you create, whether MP3s or CDs as that–a product. Then, research everything you can read on business and marketing.

This post was mentioned on Twitter by ip_audio: A Book That Every Music Artist Should Read (scarcity + abundance permanently changed the way the music business works) http://bit.ly/4qMh5t…