Comments on: Your Brilliant Idea Is Worthless http://madepublishing.com/wp/2009/11/your_brilliant_idea_is_worthless/ Empowering the Independent Artist Sat, 06 Mar 2010 16:46:40 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: David W. King http://madepublishing.com/wp/2009/11/your_brilliant_idea_is_worthless/comment-page-1/#comment-242 David W. King Fri, 04 Dec 2009 16:29:54 +0000 http://madepublishing.com/wp/?p=722#comment-242 From a purely publicity stand point, the idea that an artist has a that he is able to execute flawlessly, however possible it may be for others to execute the same, for which the first artist wants to conceal is a great publicity hook or angle. It's one that many of the bigger companies have used over the years, ie McDonald's "secret sauce" or KFC's secret blend of 11 herbs and spices. In my musical realm Little Walter Jacobs must have known this. Although others could replicate what he was doing, he often played with his back to his audience, and was not known to offer others secrets to what he was doing. As a musical publicist, I am always looking for an interesting slant, angle, hook. From a purely publicity stand point, the idea that an artist has a that he is able to execute flawlessly, however possible it may be for others to execute the same, for which the first artist wants to conceal is a great publicity hook or angle. It’s one that many of the bigger companies have used over the years, ie McDonald’s “secret sauce” or KFC’s secret blend of 11 herbs and spices.

In my musical realm Little Walter Jacobs must have known this. Although others could replicate what he was doing, he often played with his back to his audience, and was not known to offer others secrets to what he was doing.

As a musical publicist, I am always looking for an interesting slant, angle, hook.

]]> By: Jay http://madepublishing.com/wp/2009/11/your_brilliant_idea_is_worthless/comment-page-1/#comment-212 Jay Fri, 27 Nov 2009 15:04:29 +0000 http://madepublishing.com/wp/?p=722#comment-212 Interesting i agree with you on this one Mika, am running a label in the early start up stages and its all about execution really, especially working with hadly no budget its currently all about great ideas and great execution if possible, and at this early stage most times you can have a great idea but to execute it brilliantly you need money and if you aint good that money for that execution then you have to settle for a lesser execution. i like that Derek Sivers Chart, interesting. Interesting i agree with you on this one Mika, am running a label in the early start up stages and its all about execution really, especially working with hadly no budget its currently all about great ideas and great execution if possible, and at this early stage most times you can have a great idea but to execute it brilliantly you need money and if you aint good that money for that execution then you have to settle for a lesser execution. i like that Derek Sivers Chart, interesting.

]]> By: uberVU - social comments http://madepublishing.com/wp/2009/11/your_brilliant_idea_is_worthless/comment-page-1/#comment-211 uberVU - social comments Fri, 27 Nov 2009 14:19:36 +0000 http://madepublishing.com/wp/?p=722#comment-211 <strong>Social comments and analytics for this post...</strong> This post was mentioned on Twitter by eyemademusic: A neat chart to gauge the value of an idea vs execution http://bit.ly/4IFEii... Social comments and analytics for this post…

This post was mentioned on Twitter by eyemademusic: A neat chart to gauge the value of an idea vs execution http://bit.ly/4IFEii…

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