Comments on: Why There’s Infinite Opportunity For New Music Artists

By: The Number One Reason Not To Give Up On A Music Career | MADE

The Number One Reason Not To Give Up On A Music Career | MADE — Tue, 05 Jan 2010 03:47:25 +0000

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By: Mika Schiller

Mika Schiller — Sat, 26 Dec 2009 19:09:23 +0000

David,
In the short term, hiring a PR agency might be fine for a record label or band. But what about the long term? That’s what ultimately matters. Marketing used to be a campaign. Now it’s more of a process where you don’t see immediate results. The problem with old style PR is that it doesn’t work very well in a world where marketing is becoming a process. Sure, you might hire a PR agency to drive consumers to your website or product or whatever, but then what? You could execute many PR campaigns but it generally isn’t worth the investment when you do it in a world where brands are developed through storytelling and engagement. PR and big budget advertising can still be effective to make people aware of a specific thing, but as a long term strategy, it’s not a good investment for most music people.

By: David W. King

David W. King — Sat, 26 Dec 2009 18:44:39 +0000

Speaking as someone who has spent the past thirty+ years in music journalism and publicity, I can tell you that in as much as the music industry has changed, so has publicity. To be effective as a publicist, you have had to adapt to those changes. So on this point I cannot agree,”(I don’t think that) going on the radio or hiring a PR agency does much anymore.” So maybe it’s best that you qualified that statement. A knowledgeable publicist can still help more than many DIY practices I see employed today.

If you are convinced that in producing bedroom recorded tracks that world is going to beat a path to your door, forget it. You still have to tell others about what you have created, and “telling others” still follows many accepted practices. Unless you are familiar with how to proceed, “you better ask somebody.”

By: Mississippi Sipp

Mississippi Sipp — Sun, 20 Dec 2009 04:05:28 +0000

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By: MajorWilliams

MajorWilliams — Sat, 19 Dec 2009 08:06:12 +0000

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By: Mika Schiller

Mika Schiller — Thu, 17 Dec 2009 02:40:23 +0000

Vince,
Not sure I agree with that. I don’t think that going on the radio or hiring a PR agency does much anymore. People don’t really trust or pay all that much attention to those mediums anymore. You do hear about bands that get hundreds of thousands of views on youtube and manage to turn that into something, however. Regardless of how you look at it though, it’s hard. But the momentum has completely shifted away from the old industry. The labels are investing their money in the new online portals now.

By: Vince Millett (Secret Archives of the Vatican)

Vince Millett (Secret Archives of the Vatican) — Wed, 16 Dec 2009 15:14:41 +0000

A very interesting perspective; one problem from all this sea of possibility, though, is the difficulty of being heard among all the competition. It seesm that, despite the internet’s possibilities, to get reviews or broadcast media attention you still need the corrupt machinations of the old industry.

By: Savo

Savo — Tue, 15 Dec 2009 22:48:46 +0000

awesome post like every other!