4. April 2009

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Why Being Likable Is Gold In Music 2.0

Why Being Likable Is Gold In Music 2.0

There’s an inverse relationship between how unlikeable you are and how successful you are. In other words, the less people like you, the less successful you’ll be.
Why am I wasting your time saying this?…isn’t it freakin’ obvious? Well, it is…but also not really. Here’s the thing: It’s easy to spot a pain in the ass. [...]

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31. March 2009

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Permission: The Future Musician’s Greatest Asset

Permission: The Future Musician’s Greatest Asset

There’s an awesome interview with Seth Godin that’s been making the rounds in the Twittersphere recently. It was done by David Hooper over at musicmarketing.com. Seth Godin is an Internet media futurist, in case you’ve never heard of him. He’s a guy who’s probably never set foot in a music studio before, but he has [...]

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29. March 2009

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Why You Should Focus On Hardcore Fans

Why You Should Focus On Hardcore Fans

Focusing on being popular instead of on being loved by a few is bad for your morale.
Imagine you’re alone at night in the woods. The full moon glimmers overhead. You’re in three feet of snow. You ‘re lost and anxiously scanning for the flickering light of a cabin…but you have absolutely no idea where you [...]

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28. March 2009

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The Secret To Connecting With Music Fans

The Secret To Connecting With Music Fans

I attended a music show a few days ago. There were several acts that performed on stage. Each one of them, I noticed, said a few words to the audience.
I was happy to see that because I think it’s important to talk to your audience. It’s a crucial part of connecting with them. And feeling [...]

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26. March 2009

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The Silver Rule Of Music Marketing

The Silver Rule Of Music Marketing

I was approached by this guy the other day. He hollered at me from across the street. It happened at night, so I couldn’t really make out his face, but I could see that he had on a backwards baseball cap, baggy jeans and a CD in his hand.
He said, “Yo man, can I talk [...]

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25. March 2009

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Hustle 2.0: Personal Branding Matters

Hustle 2.0: Personal Branding Matters

I was on Facebook today and discovered this group called “Indie Music Sucks!” These guys are so funny I had to write about it. Here’s the description they have of themselves:
“For those of you that are sick and tired of hearing stupid fringed, tight ‘retro’ clothed idiots play the same old clangy, boring excuse for [...]

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21. March 2009

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Your Band Needs A Businessman

Your Band Needs A Businessman

Take a quick peek at this interesting exchange between Gene Simmons of KISS and Bob Lefsetz. Watch the whole video. It’s real funny and extremely informative. I’ve got the link to the whole clip at the bottom of the article.

Bob Lefsetz, in case you’ve never heard of him, is a music industry analyst who publishes [...]

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