Tag Archive | "music marketing"
The Perfect Online Marketing Strategy For Music Artists
One constant in today’s world is that things never stay the same. There’s always some shiny new technological tool right around the corner. First it was MySpace, then Facebook, and now Twitter. It used to be fashionable to name-drop your MySpace address just four years ago. Not anymore. Now the world’s aTwitter. I can guarantee that [...]
Continue reading...Why Your Music Brand Depends On Groupthink
Sunday, November 1, 2009
The biggest, baddest and best musical brands grow in the fertile soils of groupthink. It’s where the seeds of mass hysteria are planted. This is one of the most important pieces of marketing insight I can give you. Surely, you’ve heard the cliché that people are smart, but crowds are stupid. It may be true, but [...]
Continue reading...Music Piracy Is Branding Says 50 Cent. You Bet.
Tuesday, October 27, 2009
You don’t have to be the most articulate guy in the room to be the smartest. That’s the thought that comes to mind when I watch 50 Cent’s interview on CNBC’s Powerlunch below. He runs circles around the MBAs in the room. The man’s got loads of common sense. He’s got balls too. I would [...]
Continue reading...“Notice Me!” Isn’t A Music Marketing Strategy
Saturday, October 17, 2009
Not all “friends” are created equal. I think that all the connectivity and interactivity that’s happening on the new Web is a wonderful thing. But it’s also a two sided coin. There’s a dark side to it. The social Web has become a diversion to many people who see it as this bright, shiny new [...]
Continue reading...Let People Steal Your Ideas
Monday, October 12, 2009
I know. This is a controversial statement. Even a bit radical. Why would anyone want to let anyone steal their ideas? Doesn’t protecting ideas incentivize people to produce more good ideas? Well, yes. But that’s not the full story. First off, let’s not pretend that stealing ideas is a new thing. It happens all the time [...]
Continue reading...How To Market Indie Music The Google Way
Saturday, October 10, 2009
One thing that the traditional music labels have always been good at doing is making money. One thing that the indie music world has always been good at doing is connecting with fans. In this day and age, I would say that the indie world has a definite advantage over the major labels. But only because [...]
Continue reading...Four Important Music Industry Trends You Need To Follow
Saturday, October 3, 2009
The degree to which the music industry has ignored the future is criminal. It’s hurt a lot of people. It’s confused a lot of Indie Music types. Including maybe you. Think about American Idol. Here’s a hugely popular show that propagates the dusty old notion that music is still about “getting signed.” That notion is a [...]
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Saturday, November 28, 2009
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