Tag Archive | "music marketing"
Four Important Music Industry Trends You Need To Follow
The degree to which the music industry has ignored the future is criminal. It’s hurt a lot of people. It’s confused a lot of Indie Music types. Including maybe you. Think about American Idol. Here’s a hugely popular show that propagates the dusty old notion that music is still about “getting signed.” That notion is a [...]
Continue reading...Business The Nine Inch Nails Way
Saturday, October 3, 2009
Below is a pretty fascinating presentation that I linked to in last week’s newsletter about how Trent Reznor and Nine Inch Nails are using innovative ways to make money in the new music landscape. As the presenter demonstrates, the business model that Trent Reznor uses is simple: connect with fans and give them a reason to [...]
Continue reading...How Chris Brown Duped Us
Saturday, August 22, 2009
Remember that JK Wedding entrance video that was going viral several weeks ago? Well, apparently we were duped, sort of. The video itself is real. The wedding is real. The nice people in it are real. But the stratospheric number of views aren’t fully real. The culprit? You guessed it. The criminal fucks at Sony [...]
Continue reading...Why Social Media Isn’t Really About Promoting Your Music
Tuesday, August 18, 2009
The media reporting on the health care townhalls all across America raises some very interesting parallels to music marketing. If you watch the pushing and shoving that’s been going on at these things (especially on Fox News) you get the impression that there’s this huge anti-health care reform grass roots movement forming underneath our feet. But [...]
Continue reading...Why Shutting Up Is The Way To Market Your Music
Monday, July 20, 2009
Joe Jackson’s a scumbag. Thousands of people on YouTube think he is. You saw the interview he did with CNN’s Don Lemmon at the BET Music Awards, didn’t you? Look at the video below. He was being asked questions about how the Jackson family’s doing in the wake of Michael’s death. He answered with very abrupt, [...]
Continue reading...Don’t Do It Just Because The Labels Are
Monday, June 22, 2009
The world is full of sheep. People who do things because everyone else is doing them. It’s not necessarily a bad thing either. It makes sense sometimes to do things the way everyone else has always done it because that what’s worked before. You often hear people say that people are stupid, except for themselves, of [...]
Continue reading...Why A Song Isn’t Enough To Create A Fan
Friday, June 5, 2009
I was watching Larry King the other day and Season 7 American Idol winner David Cook was on. Larry King was asking him about how he’s dealing with fame. By the way, is it just me or does it seem like every guy on American Idol needs to seriously hit the weight room? Just an [...]
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Saturday, October 3, 2009
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