Tag Archive | "music success"
Live Music Is The Future
If I were a record label exec, I’d be worried by the graph below. It’s based on research conducted by the Times Online Labs. It shows the state of live and recorded music in the UK from 2004-2008. The most striking thing about it is the drastic decline in recorded revenue to record labels; and the [...]
Continue reading...A Book About The Google Era That Every Music Artist Should Read
Tuesday, November 17, 2009
I read a lot; mostly online, but I also read a lot of books. I know some of you reading this think that reading a lot is a waste of time. I know that because many people think that in general. The problem with that point of view is that it stunts you…tremendously. The reason is [...]
Continue reading...Why Music Sales Don’t Mean Much In The Web Era
Saturday, November 14, 2009
A kid emailed me the other day. He expressed to me how unfair he felt it was that the Rihannas of the world get to be big stars, but the armies of far more talented music artists and performers like himself can’t get the attention of the gatekeepers at the labels. He then asked me [...]
Continue reading...Why Your Music Brand Depends On Groupthink
Sunday, November 1, 2009
The biggest, baddest and best musical brands grow in the fertile soils of groupthink. It’s where the seeds of mass hysteria are planted. This is one of the most important pieces of marketing insight I can give you. Surely, you’ve heard the cliché that people are smart, but crowds are stupid. It may be true, but [...]
Continue reading...Why Failure Usually Comes Down To Personality
Monday, October 26, 2009
One of the ironclad rules of the human condition is that anything difficult takes more than one person to accomplish. In reality, what makes difficult things so difficult is that there are so many variables involved that require the right kinds of people to understand them and to work together. If you spend enough time [...]
Continue reading...How To Market Indie Music The Google Way
Saturday, October 10, 2009
One thing that the traditional music labels have always been good at doing is making money. One thing that the indie music world has always been good at doing is connecting with fans. In this day and age, I would say that the indie world has a definite advantage over the major labels. But only because [...]
Continue reading...Ingenuity
Friday, October 9, 2009
I read an incredible story online about a guy named William Kamkwamba who built a windmill out of junkyard parts in a country ravaged by famine and poverty. I thought to myself, what would society do without innovative minds like this? All great tasks are accomplished through hard work, steely will and ingenuity. We’re often bombarded [...]
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Tuesday, December 8, 2009
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