One of the biggest misconceptions about pricing is the notion that people base most buying decisions on rational economic calculations. The truth is that they’re based far more on psychology most of the time. There’s several ways to look at this. One is from a value standpoint. Most people would probably rather pay $4.50 for a [...]
Continue reading...Monday, April 19, 2010
Economics is the study of the allocation of scarce resources with alternative uses. It sounds like esoteric mumbo jumbo. But all it means is that the world has stuff we want and that we can’t all have that stuff and the market decides how it all gets divvied out. It’s one of the more important [...]
Continue reading...Tuesday, March 16, 2010
One story that got a lot of online buzz this week was the one about a 22 year old Boston rapper named Sam Adams who was accused of buying up his own album to top the iTunes charts. His freshman album Boston’s Boy debuted at number one on iTunes, ahead of DJ Khaled. The fishy [...]
Continue reading...Thursday, February 4, 2010
Business is not a war People aren’t targets Advantage isn’t competitive Power isn’t coercion Markets aren’t for domination Profit isn’t value Exploitation isn’t productive These principles are outlined in a presentation by economist Umair Haque of the Havas Media Lab. You can watch it here. I strongly urge you to set aside some time to listen to the whole thing because it’s [...]
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Monday, April 26, 2010
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