The modern expectation that companies should have personalities seems like an anomaly. If you take a long-term view though–say 100 years– it doesn’t seem as odd. In the days before sprawling metropolises and giant corporations, a business’ reputation was much more accessible to the public because of physical proximity. Towns and villages are smaller than [...]
Continue reading...Monday, April 26, 2010
One of the biggest misconceptions about pricing is the notion that people base most buying decisions on rational economic calculations. The truth is that they’re based far more on psychology most of the time. There’s several ways to look at this. One is from a value standpoint. Most people would probably rather pay $4.50 for a [...]
Continue reading...Monday, April 19, 2010
Economics is the study of the allocation of scarce resources with alternative uses. It sounds like esoteric mumbo jumbo. But all it means is that the world has stuff we want and that we can’t all have that stuff and the market decides how it all gets divvied out. It’s one of the more important [...]
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Monday, November 8, 2010
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