Tag Archive | "social media"
How Attention Obsession Keeps Music Artists Broke
An old acquaintance of mine wrote on my Facebook wall recently. He said, “Wut up Mika check out X’s battle”.( I intentionally left out the battle rapper’s name) There was a link following the post which took me to a YouTube video of a battle rap contest. One of the guys battling is the guy [...]
Continue reading...The Perfect Online Marketing Strategy For Music Artists
Saturday, November 28, 2009
One constant in today’s world is that things never stay the same. There’s always some shiny new technological tool right around the corner. First it was MySpace, then Facebook, and now Twitter. It used to be fashionable to name-drop your MySpace address just four years ago. Not anymore. Now the world’s aTwitter. I can guarantee that [...]
Continue reading...How MySpace Became Socially Useless
Wednesday, November 11, 2009
MySpace is dying because at some point, it became socially useless. The site is still an important hub for many bands, but it’s lost the respect of a large portion of the grassroots music community because it really is socially useless. Economist Umair Haque has an interesting article about how social uselessness led to the [...]
Continue reading...How Chris Brown Duped Us
Saturday, August 22, 2009
Remember that JK Wedding entrance video that was going viral several weeks ago? Well, apparently we were duped, sort of. The video itself is real. The wedding is real. The nice people in it are real. But the stratospheric number of views aren’t fully real. The culprit? You guessed it. The criminal fucks at Sony [...]
Continue reading...Why Social Media Isn’t Really About Promoting Your Music
Tuesday, August 18, 2009
The media reporting on the health care townhalls all across America raises some very interesting parallels to music marketing. If you watch the pushing and shoving that’s been going on at these things (especially on Fox News) you get the impression that there’s this huge anti-health care reform grass roots movement forming underneath our feet. But [...]
Continue reading...Subtelty Is The Key To Success In Music 2.0
Tuesday, August 4, 2009
You gotta love it. You and I are now the kingmakers. We have more influence over Chris Brown’s life than either Chris Brown or his record label. Well, by you and I, I don’t necessarily mean you and I literally. I mean you and I the masses of “regular” people. The people that matter. There’s plenty [...]
Continue reading...Why Shutting Up Is The Way To Market Your Music
Monday, July 20, 2009
Joe Jackson’s a scumbag. Thousands of people on YouTube think he is. You saw the interview he did with CNN’s Don Lemmon at the BET Music Awards, didn’t you? Look at the video below. He was being asked questions about how the Jackson family’s doing in the wake of Michael’s death. He answered with very abrupt, [...]
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Saturday, December 5, 2009
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